Your brand is your unique voice, and it's important to find it before you start creating any content or designing any visuals. Your brand voice should be authentic to your brand, and it should reflect the values and principles that underline your business.
To get started, you must go through my signature Branding Process to help you understand yourself better as a business owner or creator. Once you have a good understanding of who you are as an individual entrepreneur, then it's time to look into how best to express that in terms of your branding efforts.
There are three main elements that make up the foundation of any great brand: tone, message, and emotion. Together these form what we call "your brand mantra." Your mantra is the central tenet of your brand identity - it's what drives everything else within your branding strategy! It sets the tone for what kind of company you are and defines where you stand on the spectrum of credibility and trustworthiness.
Keep in mind that consistency is key when crafting a strong Brand Mantra; always conveying the same message through all mediums (visuals, copywriting, etc.) will help reinforce its impact on customers and potential followers alike.
Once you know who YOU ARE as a business entity -what makes YOU tick-, then developing visual representations that fittingly reflect those beliefs will be much easier than simply slapping together some generic graphics.
CORPORATE & PERSONAL BRANDING
"Adrian is a rock star."
BRANDING PROCESS
Find your Brand Voice, your Brand Mantra, and the foundation of the brand.
Before start working on your logo or your brand identity, you must pass a Branding Process. At the end of the journey, you will have in your hands your Brand Bible, which looks like this.
After decades of experience and knowledge gained from curating branding strategies for some of the most renowned companies in the world, I’ve developed a unique Corporate Branding and Personal Branding process.
My expertise helps organizations, corporate executives, professionals, and public persons to create a powerful and memorable brand identity.
I facilitate them with my creative storytelling, engaging style, and sharp insights to make sure they stand out from the crowd.
BRAND IDENTITY
Brand Consulting
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Naming
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Brand Bible
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Brand Guidelines
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Logo Design
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Brand Experience
Brand Name: The name of your business or brand. This should be simple, memorable, and accurately reflect the focus and messaging of your business.
Vision: What does your brand stand for? Why do you exist? What is the purpose of your company? These questions are at the heart of any successful branding effort. Once you have a good answer to these questions, it will be much easier to create a unique and meaningful logo that reflects this vision.
Motto: Your business' guiding principle or mission statement. This phrase should represent what sets you apart from other businesses in your industry, and why customers should choose you over others. A great motto captures an essence or truth about who you are as a company - something that resonates with people on some level. Try to make it catchy!
Values & Ethics: How consistent are these values with those expressed in the Brand Name and Vision? Do they align with core ethical principles shared by society as a whole? Is everything done ethically - both inside and outside of the company - so that customers can trust what they're buying? If there are any gaps in compliance with standards etc., this information will need to be addressed before continuing.