Client:
Acclimate
Date:
Aug 24, 2015
Acclimate is a comprehensive weather app that provides users with up-to-date information on current and forecasted weather conditions for any location worldwide. In addition, Acclimate has a social component that allows users to share their experiences and photos related to the weather.
The logo for Acclimate is inspired by the butterfly effect, a concept in chaos theory that suggests small actions can have far-reaching and unpredictable consequences. The image of a butterfly, with its delicate and intricate wings, represents this idea of complexity and interconnectedness.
Meanwhile, the rainbow symbolizes hope and resilience in the face of adversity, reminding us that even in the midst of changing and unpredictable weather patterns, we can find beauty and positivity.
Together, these elements create a logo that is both visually striking and conceptually rich, reflecting the values of Acclimate as a comprehensive and socially-engaging weather app.
