As a contract creative and game producer, I had the exciting opportunity to work with L'Oreal's Davidoff Cool Water ad agency, Seed Gives Life, on a promotional surf game. I was tasked with creating a game that would capture the essence of the Cool Water brand and appeal to their target audience - adventurous, active individuals who love the beach and the ocean.
I spent countless hours researching and brainstorming, determined to create a game that would truly stand out in the crowded world of mobile gaming. I knew I needed to create something unique and immersive that would transport players to the cool, crystal-clear waters of the ocean and make them feel like they were really surfing the waves.
After months of hard work and countless late nights, I finally had a prototype ready to present to the team at Davidoff. As I sat in the conference room, nerves racing, I watched as the team played through the demo. And to my amazement, they were absolutely thrilled with what they saw.
The game was a hit, and the promotional campaign was a massive success. The team at Davidoff couldn't have been happier with the results, and I was thrilled to have been a part of such a groundbreaking project. In the end, my commitment to creating a truly immersive and exciting surf game paid off, and I was proud to have contributed to the success of the Cool Water brand.
Client:
L'Oreal - Davidoff
Industry:
Beauty and Body Care Consumer Products
Product:
Davidoff Cool Water
Media:
Print - Digital - Game
Date:
March 28, 2006
