Client:
Legal Credit Solutions - USA, Puerto Rico
Media:
Meta - Facebook
Ads:
9 Creatives
Date:
Apr 14, 2023
This integrated campaign was crafted for Legal Credit Solutions, designed to address the varied needs of those who want to improve their credit score to achieve their goals in different aspects of life. The campaign consisted of a series of targeted ads, each centering around a specific desire (new car, new home, family vacations, education). The creative direction incorporated a signature visual style including a cloud-like border, a gradient color palette, and simple yet effective icons. Textual elements include the consistent tagline "You Have a Dream. Download it from the cloud. Let's Improve Your Score," along with calls to action. This strategy was devised to help the audience see Legal Credit Solutions not just as a credit repair service, but also as a path to achieving their personal goals.
Skills Used
- Copywriting
- Creative and Art Direction
- Marketing and communication
- Graphic design
- B2C marketing
Software Used
Adobe Creative Suite - Photoshop, Illustrator
Meta Ads
Results
The client, Legal Credit Solutions, reported a significant increase in inquiries about their services.
They praised the campaign's ability to translate their core values into visually compelling and emotionally resonant creative work.
