Sales Brochure for Healthcare Services
Client:
Trueshore - Miami, FL / Santo Domingo, DR
Size:
US Letter
Pages:
8 including covers
Date:
Aug 24, 2015
Building connections with your target audience should be the first priority when you sell a product or service. It's not just about what you do, but also about the value you provide to your customers.
However, before creating any marketing collateral, it's crucial to define the Unique Value Proposition of the brand. In this case, I came up with the concept of "Healthcare Resource Planning" - a simple but powerful phrase that has redefined the entire communication of this business.
With this in mind, I have created a brochure that speaks directly to the needs, desires, and challenges of healthcare professionals, with a focus on saving time, money, and energy.
As a starting point, this brochure sets the brand voice and tone for the company, establishing what to say and how to communicate with potential customers.
From here, we have created a compelling video and an engaging website to further enhance the brand's message and connect with our target audience.
